Sans Normal Lobuw 17 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, assertive, modern, friendly, impact, motion, clarity, modernity, geometric, rounded, slanted, compact, energetic.
A heavy, right-slanted sans with smooth, rounded geometry and sturdy, even strokes. Counters are generally open and circular-to-oval, with softened joins that keep the overall texture dense but not cramped. The uppercase is broad and stable with simplified construction, while the lowercase carries a compact, punchy rhythm and a single-storey “a” that reinforces the geometric feel. Numerals are bold and blocky with rounded corners, designed to read clearly at display sizes.
Best suited to headlines, prominent UI labels, posters, and brand marks where strong presence and fast readability are needed. It also works well for sports and lifestyle graphics, packaging callouts, and other short-form copy that benefits from an energetic, forward-leaning emphasis.
The font projects a confident, high-energy tone that feels sporty and contemporary. Its rounded forms keep the voice approachable, while the strong weight and consistent slant add urgency and momentum. Overall it reads as bold, straightforward, and promotional rather than formal or editorial.
The design appears intended to deliver maximum impact with a clean, geometric voice—combining rounded friendliness with a forceful, promotional weight. The consistent slant suggests emphasis and motion, making it well matched to contemporary advertising and identity work.
The italic is built as a true slanted design rather than a delicate cursive, keeping terminals clean and minimizing calligraphic cues. Round letters like O/C/G are notably full and smooth, creating a cohesive, logo-friendly silhouette. Spacing appears tuned for impact, producing a solid, headline-oriented color in text blocks.