Sans Normal Lalom 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Capitana' by Floodfonts, 'FF Bauer Grotesk' by FontFont, 'Noah' by Fontfabric, 'TT Chocolates' by TypeType, 'Transat Text' by Typetanic Fonts, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, friendly, assertive, modern, attention, motion, impact, bold branding, modern clarity, rounded, slanted, compact, blunt, punchy.
A heavy, slanted sans with broad, rounded forms and a compact, blocky footprint. Curves are generous and smooth, while terminals are mostly blunt and softly squared, keeping the silhouette solid and continuous. Counters are relatively tight (notably in letters like a, e, and g), and joins are sturdy, producing dense black shapes with clear, simple internal spaces. The overall rhythm is forward-leaning and vigorous, with clean geometry and minimal detail.
Best suited for display typography where impact matters: headlines, posters, promotional graphics, sports and active lifestyle branding, and bold packaging or labels. The dense weight and italic angle help create emphasis and motion in short phrases, logos, and callouts, especially at medium to large sizes.
The tone is bold and upbeat, combining a sporty forward motion with a friendly, approachable roundness. Its weight and slant give it a sense of speed and emphasis, making it feel confident and attention-grabbing rather than delicate or formal.
The design appears intended to deliver maximum punch with a clean, contemporary sans structure, using a consistent italic slant and rounded geometry to communicate speed, confidence, and approachability. It prioritizes strong silhouettes and straightforward forms for high-impact messaging.
Uppercase construction leans toward simple, sturdy archetypes (round O, open C, broad S), while the lowercase emphasizes compact bowls and short apertures that read as strong at display sizes. Numerals share the same rounded, robust language, with thick curves and simple, legible shapes that match the overall momentum.