Sans Superellipse Ruduv 2 is a regular weight, narrow, medium contrast, upright, normal x-height font visually similar to 'Estimo' by Karandash (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, retro, architectural, streamlined, technical, art-deco, space saving, distinct display, geometric system, signage clarity, condensed, geometric, superelliptic, rounded corners, vertical stress.
A condensed geometric sans built from rounded-rectangle and superellipse-like primitives. Strokes are mostly monolinear with subtle contrast, and terminals tend to finish bluntly or with squared ends softened by generous corner radii. Counters are tall and narrow, with a consistent vertical rhythm and tight interior spacing that reinforces a compact, poster-ready texture. Uppercase forms emphasize straight-sided silhouettes and softened corners, while lowercase follows the same logic with simplified bowls and compact apertures; numerals echo the same tall, streamlined proportions.
Best suited to display settings where a compact, vertical rhythm is an advantage: headlines, posters, packaging, and brand marks. The narrow set and consistent geometry also lend themselves to wayfinding and signage, especially where space is limited and a structured, modern tone is desired.
The overall tone feels retro-futurist and architectural—clean, efficient, and slightly theatrical. Its rounded-rect geometry suggests industrial signage and early modern display typography, balancing friendliness from the soft corners with a disciplined, engineered structure.
The design appears intended to deliver a distinctive geometric voice built on rounded-rectangle construction—combining space-saving condensed proportions with a recognizable, retro-technical personality for impactful titling and identity work.
Distinctive superelliptic curves create a uniform "rounded-square" logic across bowls and joints, giving the face a cohesive, system-like character. The condensed proportions and compact counters make it visually assertive at larger sizes, while the simplified forms keep the texture even and controlled.