Sans Superellipse Rulul 8 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, editorial display, art deco, retro, elegant, dramatic, stylized, display impact, retro styling, space saving, brand voice, condensed, tall, flared terminals, vertical stress, high-waisted caps.
This typeface is built from tall, condensed forms with smooth, rounded-rectangle bowls and a distinctly vertical, columnar rhythm. Strokes stay largely uniform but are shaped by tapered joins and subtly flared terminals, giving straight stems a carved, display-like finish rather than a purely mechanical one. Rounds (such as O, C, and 0) read as superelliptical—more squared than geometric circles—while counters are narrow and neatly controlled. Capitals are especially narrow with high mid-bars and tight interior space, and the lowercase follows with compact apertures and a clean, upright stance.
Best suited to headlines, titles, and short blocks of text where its narrow width and stylized detailing can be appreciated. It works well for posters, packaging, and brand marks seeking a refined retro voice, and it can add a distinctive accent in editorial design for pull quotes or section headers.
The overall tone feels theatrical and period-inflected, combining sleek modernity with a vintage, Art Deco sensibility. Its narrow proportions and sculpted terminals create a poised, upscale impression that reads as curated and stylized rather than neutral.
The design appears intended to deliver a compact, space-efficient display voice with a recognizable vintage flair. By combining superelliptical geometry with flared terminals and a tall vertical rhythm, it aims for high visual impact and a polished, curated personality in branding and titling.
Distinctive standout shapes include the superelliptical round letters, the condensed S and G, and the sharply resolved terminals on letters like C, J, and S. The numerals share the same tall, narrow build and maintain strong consistency with the caps, making the set feel cohesive in headline settings.