Sans Normal Likuw 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, energetic, friendly, impact, motion, visibility, modernity, bold branding, oblique, rounded, compact, punchy, smooth.
A heavy, oblique sans with rounded geometry and smoothly curved joins. Strokes are uniformly thick with minimal contrast, producing a dense, high-impact texture. Counters are relatively tight and openings are compact, while curves (notably in C, G, O, S and the bowls of B/P/R) stay clean and circular-leaning. The lowercase is simple and sturdy with single-storey a and g, a rounded, open e, and a straightforward f/t; numerals are similarly weighty and built for bold display, with strong, simple silhouettes.
Well-suited to short, attention-driven typography such as headlines, poster copy, logos, and brand lockups that want a fast, modern voice. It can also work for packaging, signage, and promotional graphics where bold, slanted forms reinforce motion and impact. For text-heavy settings, it’s better as an accent face (pull quotes, labels, subheads) than for extended reading.
The overall tone is confident and energetic, with a contemporary, sporty feel. The pronounced slant adds motion and urgency, while the rounded construction keeps the voice approachable rather than aggressive. It reads as punchy and promotional—designed to grab attention quickly.
The design appears intended to deliver a bold, forward-leaning sans that feels dynamic in use. Rounded construction and low-contrast strokes prioritize strong silhouettes and quick recognition, aiming for high visibility and a contemporary, energetic personality.
At larger sizes the shapes feel smooth and cohesive, and the oblique rhythm is consistent across caps, lowercase, and figures. Because of the dense weight and tight counters, it is likely to perform best when given comfortable spacing and not pushed too small, especially in longer lines.