Sans Superellipse Ugmah 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'Panton' by Fontfabric, 'Midpoint Pro' by Mint Type, and 'Nudista' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, playful, punchy, friendly, retro, impact, friendliness, motion, display clarity, rounded, soft corners, compact, slanted, heavy.
A heavy, right-slanted sans with broad, rounded-rectangle construction and consistently softened corners. Strokes are thick and largely monolinear, with generous internal rounding that keeps counters open even at dense weights. Curves tend toward superelliptical arcs rather than perfect circles, and terminals finish bluntly with subtle chamfer-like rounding. The overall rhythm is compact and energetic, with slight irregularity in widths across characters that adds a lively, display-first texture.
Best suited to headlines, short statements, and logo-style wordmarks where a strong, rounded italic voice is desirable. It performs well in posters, packaging, and brand systems aiming for energetic friendliness, and can also fit sports or entertainment graphics where bold motion and clarity are key.
The tone is bold and upbeat, combining a sporty urgency from the slant with a friendly, approachable feel from the rounded forms. It reads as confident and attention-grabbing without becoming aggressive, leaning toward a fun, retro-leaning headline mood.
The design appears intended to deliver maximum impact with a soft-edged, modernized geometry—pairing a strong slant for momentum with rounded superelliptical shapes for warmth and approachability. It prioritizes immediate recognition and dense color on the page over delicate detail.
Capitals feel sturdy and blocky, while lowercase introduces more personality through single-storey forms and rounded joins. Numerals are similarly heavy and simplified, designed to hold up at larger sizes and in high-impact settings.