Sans Normal Armoy 9 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Massilia' by Blaze Type, 'MV Office' by ManVsType, 'Core Gothic N' by S-Core, and 'Kobern' by The Northern Block (names referenced only for comparison).
Keywords: ui design, product design, editorial, branding, signage, clean, neutral, modern, friendly, functional, clarity, versatility, modernity, approachability, rounded, geometric, even rhythm, open counters, crisp.
A clean sans serif with rounded geometry and smooth, continuous curves. Strokes are consistently even with minimal modulation, giving the letters a steady color and predictable rhythm in text. Round forms (C, O, Q, 8) read as near-circular with open counters, while straight-sided letters (E, F, H, N) keep crisp terminals and straightforward construction. Lowercase proportions feel balanced with clear ascenders and descenders; the single-storey a and g reinforce a simplified, contemporary build. Numerals follow the same rounded logic, with a wide, open 0 and a simple, readable 1.
Well suited to interface typography, product screens, dashboards, and wayfinding where clarity and consistency matter. It can also serve in editorial layouts and contemporary brand systems that need a neutral sans with a gently rounded, human-friendly feel.
The overall tone is modern and approachable, with a calm, no-nonsense neutrality that stays out of the way of the message. Its rounded shapes soften the voice slightly, keeping it friendly without becoming playful or decorative.
The design appears aimed at a broadly usable sans for everyday communication: clear shapes, restrained detailing, and a rounded geometric skeleton that remains legible and steady across mixed-case text and numerals.
In the sample text, spacing and letterfit appear even, producing a smooth texture across lines. The punctuation and basic forms maintain the same restrained, geometric logic, supporting clear reading at larger UI and display sizes as well as in paragraphs.