Sans Normal Segav 1 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Chamelton' by Alex Khoroshok and 'Manual', 'Project Sans', and 'Project Soft' by TypeUnion (names referenced only for comparison).
Keywords: ui text, branding, signage, packaging, editorial, clean, friendly, modern, neutral, approachable, everyday readability, modern utility, friendly neutrality, system-like clarity, rounded, monolinear, open apertures, soft terminals, generous spacing.
A monolinear sans with softly rounded corners and smooth, continuous curves that keep the texture even across words. Proportions feel slightly condensed in places, with a tall lowercase and relatively short ascenders that create a compact vertical rhythm in text. Counters are open and uncomplicated, and many joins and stroke ends are gently softened rather than sharply cut, giving the alphabet a mild, engineered roundness. Numerals follow the same straightforward construction, with simple geometry and consistent stroke weight.
Well-suited to interface copy and product UI where a clear, even sans is needed, as well as contemporary branding systems that benefit from a friendly but restrained tone. Its open shapes and steady color also make it a good candidate for signage and labels, and for editorial subheads or short passages where a modern, approachable sans is preferred.
The overall tone is calm, contemporary, and approachable. Rounded details and open forms keep it friendly and non-technical, while the steady rhythm and restrained shapes maintain a neutral, utilitarian voice.
The design appears intended as a general-purpose sans that balances neutrality with softness, using rounded details to reduce severity while preserving an efficient, readable rhythm. It aims for broad utility across digital and print contexts without calling attention to stylistic quirks.
The design reads best when its even stroke and rounded shaping can remain crisp; at very small sizes the softened corners may visually merge and slightly reduce perceived sharpness. Uppercase forms are simple and clean, and the lowercase maintains an unobtrusive, readable flow in longer text settings.