Sans Normal Apgim 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Nebula' by Brink, 'Muller' by Fontfabric, 'Remoto' by JAM Type Design, 'Mundial' by TipoType, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, web, branding, wayfinding, editorial, modern, clean, neutral, friendly, functional, versatility, legibility, neutrality, modern clarity, geometric, open counters, crisp, even rhythm, high legibility.
A clean sans with broadly geometric construction and smooth, circular bowls. Strokes are even and consistent, with crisp terminals and minimal modulation, producing a steady typographic color. Round forms like O, C, and e read as near-circular, while straight-sided letters keep a firm, architectural feel. The lowercase shows a single-storey a and g, open apertures, and compact joins that stay clear at text sizes; capitals are simple and balanced with straightforward diagonals and a sturdy, centered spine in forms like M and N.
This font suits interface typography and web copy where clarity and consistency are priorities. Its restrained, geometric character also works well for contemporary branding, product labels, and signage systems that need a clean, dependable appearance. In editorial settings, it can support headings and short-to-medium passages with a modern, unobtrusive presence.
The overall tone is contemporary and neutral, leaning practical rather than expressive. Its soft roundness keeps it approachable, while the disciplined geometry and clean endings give it a competent, matter-of-fact voice.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility, even rhythm, and a tidy geometric skeleton. It aims to feel modern and dependable across both display sizes and continuous text, without stylistic excess.
Numerals are simple and highly readable, with clear differentiation between similar shapes (notably the open 2/3 forms and the balanced 8). Spacing appears generous and even, supporting fluent word shapes in the sample text without calling attention to quirks or stylization.