Sans Normal Lagid 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Riveta' by JCFonts, 'Cedora' by Lafontype, 'Ambulatoria' by Pepper Type, 'Sans Beam' by Stawix, 'Radiate Sans' by Studio Sun, and 'Nauman' and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, bold, modern, assertive, impact, motion, attention, modernity, clarity, oblique, geometric, clean, compact, punchy.
A heavy, forward-leaning sans with broad proportions and smooth, rounded construction. Strokes stay largely uniform, with softened corners and generous curves in bowls and counters that keep the texture solid and even. The italic slant is consistent across capitals, lowercase, and figures, producing a fast rightward rhythm. Numerals are similarly weighty and rounded, matching the letterforms for a cohesive, high-impact set.
Best suited to headlines and short, prominent copy where strong presence is an advantage—such as posters, brand marks, sports and fitness communications, and punchy packaging callouts. In paragraph settings it will read bold and emphatic, working most effectively when line lengths are kept moderate and layout provides ample whitespace.
The overall tone is energetic and confident, with a sporty, contemporary feel. Its strong mass and oblique stance read as urgent and action-oriented, making the voice feel direct and attention-grabbing rather than delicate or formal.
The design appears intended to deliver maximum impact with a clean, contemporary sans structure, using an oblique stance and broad proportions to suggest motion and confidence while keeping forms simple and highly legible at display sizes.
Spacing appears tuned for impact: letterforms sit firmly with compact internal counters and a dense overall color, especially noticeable in longer lines of text. The geometry leans toward circular/elliptical bowls with straightforward terminals, helping maintain clarity despite the heavy weight.