Sans Normal Bogog 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'MC Fuildon' by Maulana Creative and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, posters, modern, clean, confident, friendly, neutral, clarity, versatility, approachability, modernity, rounded, geometric, open apertures, large counters, high legibility.
A solid, rounded sans with geometric construction and generous internal space. Curves are smooth and broadly circular, while straight stems and terminals are clean and mostly square-cut, creating a crisp but approachable rhythm. Counters are large and open, with sturdy joins and simple, uncluttered forms; the lowercase shows a single-storey “a” and “g” and a compact, functional “t”. Figures are straightforward and highly readable, with consistent stroke behavior and stable proportions suited to prominent sizes.
This font works well for branding and headlines where a strong, clean silhouette is needed without feeling harsh. Its open forms and simple shapes also suit interface text, wayfinding, and signage, and it holds up well in poster-style settings where legibility at distance matters.
The overall tone feels modern and direct, with a friendly softness coming from the rounded bowls and open shapes. It reads as confident and utilitarian rather than expressive, making it feel dependable for everyday communication.
The design appears intended as a versatile, contemporary sans that balances geometric neatness with approachable roundness. It aims to deliver high legibility and a stable, modern voice for general-purpose display and interface use.
The design prioritizes clarity: wide apertures, simple diagonals, and minimal ambiguity between similarly shaped characters. The uppercase has a strong, even presence, while the lowercase maintains a smooth, contemporary texture that stays steady in longer text.