Sans Normal Apmat 5 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Nexa' by Fontfabric, 'Aftika' and 'Aftika Soft' by Graphite, and 'Cyntho Next' by Mint Type (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, editorial, clean, modern, friendly, straightforward, neutral, versatility, clarity, modern neutrality, approachability, rounded, geometric, monoline, open apertures, large counters.
This sans presents sturdy, monoline strokes with rounded terminals and broadly circular bowls. Proportions run on the generous side, giving letters ample interior space and producing an even, calm texture in paragraphs. Curves are smooth and consistent, while joins and diagonals stay crisp, balancing geometric construction with slightly softened edges. Uppercase forms read simple and architectural; lowercase maintains open counters and clear differentiation, with straightforward numerals that match the same rounded, even stroke logic.
It performs well for interface labels and product UI where clean forms and open counters support fast recognition. The wide, rounded construction also suits contemporary branding and packaging, and it holds up in signage and wayfinding at medium to large sizes. In editorial layouts it can serve as a modern workhorse for headlines and short-to-medium body copy where an even, friendly rhythm is desired.
The overall tone is contemporary and approachable, with a neutral, no-nonsense clarity. Its rounded geometry keeps it from feeling overly technical, making it feel friendly while still professional and restrained.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency, using rounded geometric forms to stay approachable without sacrificing a disciplined, modern structure.
The design’s open shapes and roomy spacing tendencies help avoid crowding in dense settings, and the consistent stroke behavior keeps emphasis from shifting unpredictably across different letters. The glyphs appear optimized for clear, general-purpose reading rather than expressive quirks or calligraphic gesture.