Sans Normal Orbay 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Kardinal' by Ani Dimitrova, 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'Niko' by Ludwig Type, 'Plusquam Sans' by Typolis, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, approachable, clean, impact, approachability, clarity, contemporary branding, display strength, rounded, soft, geometric, sturdy, high legibility.
A heavy, rounded sans with smooth, geometric curves and mostly uniform stroke weight. Bowls and counters are generous and open, giving letters a clear silhouette and a steady texture in text. Terminals are clean and slightly softened rather than sharp, while joins stay simple and robust; diagonals (V, W, X, Y) feel solid and compact. Figures are straightforward and highly readable, with a round, full 0 and balanced, compact forms overall.
Well-suited for headlines, display typography, and short-to-medium blocks of copy where strong presence is needed without sacrificing clarity. It fits contemporary branding systems, packaging, signage, and promotional materials that benefit from a friendly, rounded voice and high legibility at larger sizes.
The overall tone is friendly and contemporary, with a confident, no-nonsense weight that still feels approachable. Its rounded geometry reads as clean and modern, suggesting reliability and clarity rather than formality.
Likely designed to deliver a modern, approachable sans with a sturdy, geometric backbone—prioritizing clarity, impact, and an inviting tone for prominent typographic roles.
The design maintains consistent rhythm between uppercase and lowercase, with lowercase forms leaning toward single-storey, geometric constructions (notably a and g) that reinforce an informal, modern voice. In the text sample, the face holds up well at large sizes, producing strong word shapes and clear punctuation.