Sans Superellipse Sirug 3 is a very bold, narrow, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, signage, branding, packaging, industrial, retro, condensed, punchy, sturdy, space saving, high impact, signage clarity, retro-modern tone, squared-round, blocky, compact, tall proportions.
A compact, heavy sans with tall proportions and rounded-rectangle (superellipse) construction throughout. Strokes are dense and mostly uniform, with softened corners that keep the letterforms friendly while maintaining a rigid, engineered silhouette. Counters are tight and often vertically oriented, producing a strong dark rhythm in text. Terminals are clean and blunt, curves are more like squashed ovals than circles, and diagonal shapes (such as in A, V, W, X, Y) feel steep and strongly braced to the verticals.
Best suited to headlines and short bursts of copy where density and impact are desired, such as posters, packaging, and storefront or wayfinding-style signage. It can also work for strong brand wordmarks or editorial display lines, especially where a condensed, blocky texture helps fit more characters into limited horizontal space.
The overall tone is bold and assertive, with an industrial, slightly retro sensibility reminiscent of signage and display titling. Its condensed, compact texture reads as efficient and utilitarian, while the rounded corners add approachability and a modern, crafted finish.
The design appears aimed at delivering maximum visual weight in a tight width, using superelliptical rounds to balance toughness with smoothness. It prioritizes a consistent, high-impact texture and clear silhouette for display-driven typography.
Uppercase forms are tall and commanding, and the lowercase follows with similarly compact counters and a robust, compressed rhythm. Numerals share the same squared-round logic, staying visually consistent with the letters and maintaining strong presence at display sizes.