Sans Normal Madak 1 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Gltp Starion' by Glowtype, 'Taz' by LucasFonts, 'Fact' by ParaType, and 'Ansage' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, sports branding, display ads, apparel graphics, sporty, energetic, assertive, modern, dynamic, impact, motion, attention, branding, display, oblique, geometric, rounded, chunky, compact counters.
A heavy, oblique sans with broad proportions and compact interior counters. The letterforms lean forward with a consistent slant and mostly uniform stroke thickness, producing a strong, low-contrast silhouette. Curves are built from round, geometric shapes, while terminals are clean and blunt; several joins and corners are slightly softened, keeping the forms from feeling sharp. The overall rhythm is tight and punchy, with sturdy bowls and wide, stable bases that read clearly at large sizes.
Best suited for headlines, large-scale signage, posters, and branding where a bold, fast impression is desired. It can also work well in sports and fitness identities, promotional graphics, and packaging titles where strong contrast against the background and immediate legibility at larger sizes are priorities.
The font projects speed and impact, with a forward-leaning stance that feels athletic and action-oriented. Its dense, dark color and wide stance give it a confident, no-nonsense tone suited to attention-grabbing messaging rather than subtle text work.
The design appears intended to deliver high-impact display typography with a sense of motion. Its geometric construction, wide stance, and consistent oblique angle suggest a focus on modern branding and energetic promotional settings where immediacy and strength are more important than extended reading comfort.
Uppercase characters appear particularly blocky and billboard-like, while the lowercase keeps similarly robust proportions and maintains the same slanted momentum. Numerals follow the same chunky, rounded construction, matching the overall mass and presence of the alphabet.