Sans Normal Efmar 1 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, headlines, posters, editorial, modern, clean, friendly, casual, airy, clarity, approachability, modernity, motion, humanist, oblique, monoline, open counters, soft curves.
This typeface is a monoline, oblique sans with smooth, rounded construction and a notably open, breathable texture. Curves are built from clean arcs with generous counters (especially in C, G, O, Q, e, and g), while straight strokes keep a steady rhythm without sharp, aggressive terminals. Capitals read as simple and uncluttered with softly rounded joins, and the lowercase maintains a clear, contemporary skeleton with a single-storey a and g, a compact shoulder on n/m, and a gently slanted crossbar on t. Numerals are streamlined and consistent, with rounded forms (0, 8, 9) balancing more linear figures (1, 4, 7).
It works well for UI labels and product interfaces where a clean, contemporary voice is needed, and it also suits branding and marketing copy that benefits from a friendly, forward-leaning tone. The italicized, airy rhythm makes it especially effective for short-to-medium headlines, pull quotes, and editorial subheads where motion and clarity are both desirable.
Overall, the font communicates a modern, approachable tone—clean and professional, but with enough softness and slant to feel conversational. The oblique stance adds motion and informality without becoming expressive or decorative, making it feel contemporary and easygoing.
The likely intent is a contemporary oblique sans optimized for a clean reading texture and approachable personality—combining simple geometry with humanist cues and open forms to stay legible while feeling modern and dynamic.
The design favors clarity through open apertures and restrained detailing, helping letters maintain distinct silhouettes in mixed-case text. The spacing and shapes create an even typographic color, with round letters and diagonals contributing to a smooth reading flow.