Sans Normal Itkah 3 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Gremlin' by Hazztype, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, sporty, playful, confident, impact, approachability, nostalgia, high visibility, display clarity, soft corners, bulky, bouncy, rounded terminals, open counters.
A heavy, wide sans with compact curves and softened joins that keep the large strokes feeling approachable rather than rigid. Forms are built from sturdy, mostly monoline shapes with subtly flattened arcs and rounded corners, producing a slightly “inflated” silhouette. Counters are generous for the weight, and apertures stay fairly open, helping interior spaces remain readable in dense settings. The overall rhythm is steady and blocky, with short crossbars and broad horizontal proportions that emphasize width and impact.
Best suited to short, high-impact copy such as headlines, posters, and display typography where width and mass can lead the composition. It also fits branding and packaging that benefit from a friendly, retro-forward voice, and works well for signage or labels where bold forms and open counters help legibility at a glance.
The font projects an upbeat, friendly confidence with a distinctly retro, poster-like flavor. Its chunky curves and wide stance feel sporty and energetic, suggesting bold headlines that are meant to be seen quickly and remembered. The tone is playful but not goofy, leaning toward approachable strength.
The design appears intended to deliver maximum presence with an approachable, rounded construction—combining billboard-level impact with friendly geometry. It prioritizes bold silhouette and consistent stroke mass so words read as solid shapes, making it ideal for attention-driven display use.
In the sample text, the dense weight creates a strong gray value, so spacing and line breaks become important for longer passages. Numerals match the heavy, rounded construction, and the overall set feels designed to maintain consistent visual mass across letters and figures.