Sans Normal Itbut 5 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'LCT Picon' by LCT, 'Matrice' by Studio Sun, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, sporty, friendly, punchy, modern, impact, approachability, modernity, readability, rounded, blocky, compact, geometric, high impact.
A heavy, rounded sans with broad proportions and a compact, muscular build. Strokes are monolinear with soft corners and full, oval counters, giving letters a smooth, inflated feel rather than a sharp industrial one. Uppercase shapes are wide and stable, while lowercase forms keep a straightforward, single-storey construction where applicable, with large apertures and sturdy terminals that hold up at size. Numerals follow the same thick, rounded geometry, producing an even, high-density texture in text.
Best suited to display roles such as headlines, posters, and large-format messaging where its width and weight deliver immediate presence. It also works well for branding, packaging, and signage that benefit from a friendly yet forceful voice and highly legible, rounded forms.
The overall tone is bold and approachable, projecting strength without aggression thanks to the rounded geometry. It reads as energetic and contemporary, with a sporty, headline-forward attitude that feels at home in commercial and brand-driven contexts.
The design appears intended to provide a contemporary, high-impact sans for attention-grabbing typography, balancing strong mass with rounded construction to keep the tone welcoming. It prioritizes bold readability and brand-like solidity over delicate detail.
The combination of wide letterforms, generous internal space, and blunt terminals creates strong word shapes and consistent color, especially in short lines. In dense settings the weight can dominate, so it naturally favors display use where its broad rhythm and smooth curves can breathe.