Sans Faceted Asru 6 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ultimatum MFV' by Comicraft, 'Evanston Alehouse' by Kimmy Design, 'Midfield' by Kreuk Type Foundry, 'Chandler Mountain' by Mega Type, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, industrial, sporty, authoritative, techy, rugged, impact, ruggedness, geometric branding, signage feel, display emphasis, angular, octagonal, blocky, chamfered, compact.
A heavy, block-built display sans with pronounced chamfered corners and faceted construction that replaces curves with straight planar cuts. Strokes are consistently thick with minimal modulation, producing dense, dark silhouettes and crisp outer geometry. Counters are typically squared or octagonal, and many joins terminate in clipped corners, giving the alphabet a uniform, engineered rhythm. Lowercase follows the same squared logic with short, sturdy extenders, while numerals echo the octagonal, sign-like structure.
Best suited to large-scale applications where its dense weight and chamfered silhouettes can dominate: posters, headlines, title cards, and bold editorial callouts. It also fits sports and team branding, energetic packaging, and logo wordmarks that benefit from an angular, hard-edged voice. For longer text, it will work most comfortably in short bursts and strong typographic hierarchies.
The overall tone is bold and no-nonsense, combining a utilitarian industrial feel with an athletic, team-letter energy. Its faceted, hard-edged shapes read as mechanical and tough, suggesting strength, impact, and a contemporary, tech-forward attitude.
The design intention appears to be a high-impact, geometric display sans that borrows from octagonal signage and machined forms. By standardizing clipped corners and squared counters across the set, it aims to deliver immediate recognition, durability, and a distinctive faceted texture in big type.
The face is optimized for punchy headings rather than subtlety: tight interior spaces and broad stems create strong figure/ground contrast at larger sizes. The faceting introduces a distinctive pattern along shoulders and diagonals that stays consistent across caps, lowercase, and digits, reinforcing a cohesive, stencil-like geometry without actually breaking strokes.