Sans Normal Alriv 14 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Luxe Uno' by Designova, 'HD Canton' by HyperDeluxe, 'Vilonti' by Owl king project, and 'Pepi/Rudi' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, confident, clean, friendly, direct, high impact, clarity, modern branding, geometric simplicity, straightforward utility, geometric, rounded, even, solid, minimal.
A heavy, geometric sans with broad proportions and smooth, continuous curves paired with straight, stable stems. Stroke weight is consistent across the design, with open counters and generous interior space in letters like C, O, and e. Terminals are clean and largely horizontal or vertical, and curves transition smoothly into stems without visible modulation. The lowercase is compact and sturdy, with a single-storey a and g, short, straight-armed r, and a clear, round dot on i and j; numerals are similarly robust with simple, legible forms.
Well suited to headlines, logos, packaging, and signage where strong presence and quick recognition are priorities. Its even strokes and open shapes help it hold up in short text, UI labels, and marketing copy when set with ample spacing.
The overall tone is contemporary and self-assured, combining a neutral, utilitarian clarity with a slightly friendly softness from its rounded geometry. It reads as straightforward and dependable rather than expressive or ornate, making it feel corporate-modern and product-oriented.
The design appears intended to deliver a modern, geometric voice with high visual density and clear forms, prioritizing impact and clarity over calligraphic nuance. Its simplified construction and consistent curves suggest a focus on contemporary branding and bold editorial display.
In text, the wide set and substantial weight create strong line presence and high impact at display sizes. Round letters stay very circular, while diagonals (V, W, X, Y, Z) keep crisp, decisive joins, reinforcing a clean, engineered rhythm.