Serif Other Ekku 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Amarga' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, titles, logotypes, packaging, dramatic, editorial, vintage, mysterious, theatrical, display impact, stylistic flair, vintage evoke, branding voice, poster look, cutout, notched, stenciled, flared, angular.
A very heavy serif display with sharply notched, cut-in counters and wedge-like incisions that create a stencil/cutout effect across many letters. The forms are built from broad, solid strokes with crisp terminals and flared serif structures, mixing rounded bowls with abrupt angular breaks. Openings and internal voids are often triangular or slit-like, giving the alphabet a faceted, sculpted look rather than a smooth continuous rhythm. Spacing feels display-oriented, with large black areas and distinctive negative-shape patterning that stays consistent from capitals through figures.
Best suited to headlines, posters, and title treatments where the distinctive cutout serifs can be appreciated. It can also work for logotypes, packaging, and short editorial callouts that need a bold, stylized voice rather than extended text reading.
The overall tone is bold and theatrical, evoking vintage poster lettering and dramatic title cards. The repeated cutouts and sharp joins add a slightly ominous, enigmatic edge, while the broad proportions keep it assertive and attention-grabbing.
The design appears intended as a high-impact decorative serif that combines classical serif structure with a deliberate cutout/stencil treatment, producing a memorable silhouette and strong negative-shape identity for display typography.
Legibility is strongest at larger sizes where the internal cut-ins read as intentional decoration; at smaller sizes the notches may visually merge into the heavy strokes. The figures and capitals share the same carved-in motif, helping headlines and numerals feel cohesive in branding or packaging.