Serif Other Ekla 3 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, magazine covers, dramatic, theatrical, fashion, editorial, retro, display impact, stylized classicism, logo presence, decorative texture, high-contrast feel, incised, notched, wedge serif, cut-in counters.
A very heavy, right-leaning serif with wedge-like terminals and distinctive incised cut-ins that create sharp white apertures inside and along strokes. The letterforms are wide and display-driven, with a compressed internal rhythm caused by triangular notches and split counters (notably in rounded forms and numerals). Strokes are broadly sculpted rather than purely calligraphic, combining smooth curves with sudden angular interruptions; joins and terminals often end in pointed, blade-like tips. Capitals read monumental and graphic, while the lowercase keeps a relatively conventional structure but is similarly carved and slanted, producing a cohesive, punchy texture in words.
This font performs best in large sizes where its carved apertures and wedge serifs can be appreciated—headlines, posters, titles, and logo-style wordmarks. It can also add a distinctive voice to packaging and editorial display settings, particularly when paired with a restrained companion for body copy.
The overall tone is bold and stylized—more poster and headline than text—evoking a theatrical, high-fashion sensibility with a vintage flair. The carved details add tension and drama, giving the face an assertive, attention-seeking voice that feels suited to impactful messaging.
The design appears intended as a dramatic display serif that blends classical italic proportions with a deliberately sculpted, cut-in motif. Its construction prioritizes striking silhouettes and a memorable internal pattern over neutral readability, aiming to create a recognizable, decorative texture in short phrases.
The signature notches can visually merge or shimmer at small sizes, especially where counters are split or narrowly pinched, so spacing and size choice will strongly affect clarity. Numerals follow the same carved logic, with strong silhouettes and prominent internal cutouts that emphasize the decorative construction.