Sans Normal Nabab 15 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Fact' by ParaType, 'Multima' by René Bieder, and 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, approachability, clarity, modernity, blocky, rounded, compact, solid, sturdy.
A heavy, round-leaning sans with broad proportions and compact internal counters. Strokes are uniform and stout, with generous curves on C/O-style forms and crisply flattened terminals on many straight strokes. The lowercase is sturdy and simple, with a single-storey a and g, short ascenders/descenders, and a square-ish t that keeps a strong horizontal bar. Numerals follow the same dense, geometric construction, reading as stable and headline-oriented.
Best suited to large-scale use where mass and shape carry the message—headlines, posters, brand marks, packaging fronts, and bold signage. It can also work for short blocks of copy when a dense, high-contrast-in-mass texture is desired, but it visually dominates in longer reading settings.
The overall tone is assertive and upbeat, combining a friendly roundedness with a no-nonsense, high-impact presence. It feels contemporary and approachable, with a sporty, poster-like energy that prioritizes immediacy over delicacy.
The design appears intended to deliver maximum impact with clean, geometric construction and an approachable rounded flavor. It emphasizes strong silhouettes, compact counters, and consistent stroke weight to remain legible and distinctive in attention-grabbing applications.
Spacing appears intentionally tight at display sizes, creating a dark, cohesive texture in paragraphs and big headlines. Round letters keep relatively small apertures, and many joins and corners are simplified into sturdy, graphic shapes for consistent weight and rhythm.