Sans Normal Kedib 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Muller' by Fontfabric, 'Whitney' by Hoefler & Co., 'Morandi' by Monotype, 'Belle Sans' by Park Street Studio, 'Akwe Pro' by ROHH, 'Elysio' by Type Dynamic, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, bold, confident, modern, impact, speed, attention, modernity, emphasis, slanted, geometric, compact, blunt, punchy.
A heavy, slanted sans with broad, blunt terminals and compact, tightly built counters. Curves are smooth and rounded, while joins and corners stay sturdy, giving letters a dense, blocky silhouette. The italic angle is consistent across capitals, lowercase, and figures, and the overall rhythm feels steady and muscular rather than delicate. Numerals are similarly weighty and slightly condensed in feel, matching the strong, forward-leaning texture in text.
Best suited to short, high-impact settings such as headlines, posters, campaign graphics, sports branding, and packaging where strong presence matters. It can work for brief subheads or callouts, but its dense weight and italic slant are most effective at display sizes rather than extended reading.
The tone is assertive and kinetic, with a forward-leaning stance that reads as fast, sporty, and contemporary. Its dense blackness and compact shapes create an attention-grabbing voice that feels confident and promotional.
This design appears intended to deliver a strong, fast-moving sans voice with maximum impact, pairing a consistent italic slant with rounded geometry and sturdy construction for clear, emphatic display typography.
Round letters like O/C/G are notably full and solid, while diagonals (A/V/W/X/Y) emphasize the font’s drive and momentum. The lowercase shows simple, single-storey forms that keep the texture bold and uniform in running lines.