Sans Superellipse Hikul 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Prelo Condensed' by Monotype, 'Belle Sans' by Park Street Studio, 'Beval' by The Northern Block, 'Elysio' by Type Dynamic, and 'Giane Gothic sans' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, punchy, sporty, impact, clarity, approachability, modernity, consistency, rounded, boxy, compact, monoline, blunt.
A heavy, monoline sans with rounded-rectangle construction and broadly squared counters. Corners are consistently softened, giving strokes a molded, superelliptical feel rather than true circular geometry. Terminals tend to be blunt and flat, with sturdy verticals and simplified joins that keep silhouettes compact and highly legible at large sizes. Curves on letters like C, G, O, and S read more as squarish bowls with generous rounding, while diagonals (A, V, W, X) are thick and stable, avoiding delicate intersections.
Best suited to headlines, short statements, and display typography where its compact, rounded mass reads clearly and forcefully. It also fits branding and packaging that need a friendly but assertive presence, and works well for signage or labels where quick recognition matters.
The overall tone is confident and approachable, pairing a strong, attention-getting weight with friendly rounded shaping. It feels contemporary and utilitarian, with a slight “athletic” or “equipment label” directness that keeps the voice energetic without becoming playful or quirky.
The design appears intended to deliver maximum impact with minimal fuss: a sturdy, rounded-rect sans that stays consistent across letters and numerals. Its simplified geometry and softened corners suggest an aim for modern clarity and approachability while preserving a strong, condensed display-like presence.
Uppercase forms are particularly blocky and poster-ready, while the lowercase stays simple and workmanlike with single-storey a and g. Numerals are bold and compact, matching the same rounded-rectangle logic and maintaining even color across mixed text settings.