Sans Normal Apluv 17 is a regular weight, wide, monoline, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Extrend' by Attractype, 'Sweet Sans' by Sweet, and 'Artico' by cretype (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, product design, clean, modern, neutral, friendly, technical, versatility, clarity, modernization, neutral branding, geometric, rounded, open apertures, low contrast, crisp.
A clean sans with predominantly geometric construction and smooth circular curves paired with straight, decisive terminals. Stroke contrast is minimal, giving a uniform, steady color in text. Counters are generally open and generously shaped, and the proportions lean broad with ample interior space, aiding clarity at display and UI sizes. Lowercase forms are straightforward and contemporary, with simple joins and compact, unobtrusive details; numerals follow the same rounded, even-stroke logic.
It suits interface typography, dashboards, and product UI where a clean, contemporary sans is needed without stylistic noise. The broad proportions and open forms also work well for headlines, wayfinding, and brand systems that benefit from a friendly but controlled geometric voice.
The overall tone is modern and matter-of-fact, with a friendly neutrality that avoids both stark industrial severity and overt personality. Its rounded geometry reads approachable while staying professional, making it feel at home in contemporary digital and brand environments.
The design intention appears to be a versatile, contemporary sans that balances geometric roundness with practical readability, aiming for a neutral core that can adapt across digital and print applications.
The typeface maintains consistent curvature across rounds (C, G, O, e, o) and a restrained, systematic rhythm across mixed-case settings. Spacing appears comfortable and the shapes remain distinct in the sample text, supporting quick scanning and clear hierarchy.