Slab Contrasted Erty 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Mundo Serif' and 'Polyphonic' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, editorial, western, headline, retro, chunky, friendly, impact, retro sign feel, rugged warmth, display clarity, blocky, bracketed, sturdy, poster-ready, softened.
A heavy, slab-serif display face with broad proportions and compact counters. Stems are thick and largely uniform, while the serifs read as prominent, squared slabs with subtle bracketing that softens the joins. Curves are generously rounded (notably in C, O, and S), giving the otherwise blocky construction a smoother rhythm. Terminals are firm and flat, and the figures are bold and wide, matching the assertive color of the caps and lowercase.
Best suited to display use such as posters, headlines, and large typographic statements where its strong slabs and wide stance can carry the composition. It also works well for branding, packaging, and signage that benefit from a vintage-industrial or western-leaning voice, especially when set with ample spacing and contrast against simpler supporting type.
The overall tone is bold and characterful, with a classic, workhorse ruggedness that leans into vintage sign and poster traditions. Its chunky slabs and rounded interiors keep it approachable rather than severe, making it feel both sturdy and slightly playful.
The design appears intended to deliver maximum impact with a recognizable slab-serif profile, balancing rugged, blocky construction with rounded curves for warmth and legibility at display sizes. It aims to evoke traditional print and sign-lettering aesthetics while remaining straightforward and highly readable.
At large sizes the face produces a dense, high-impact texture with clear, emphatic silhouettes. In multi-line settings, the strong horizontals and slab feet create a grounded baseline, and the generous widths contribute to a confident, expansive presence.