Sans Superellipse Rubam 5 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, product design, signage, dashboards, packaging, modern, neutral, technical, clean, friendly, systematic clarity, modern utility, geometric consistency, approachable minimalism, rounded corners, soft geometry, even rhythm, open apertures, uniform strokes.
A geometric sans with rounded-rectangle (superellipse) construction and gently softened corners throughout. Strokes are largely uniform, with clean, straight-sided verticals and controlled curves that keep counters roomy and predictable. Terminals tend to be squared-off but eased, giving the letterforms a crisp silhouette without feeling sharp. The lowercase uses single-storey forms for a and g, with wide, simple bowls and short, practical joins that maintain an even texture in text.
It works well for UI labels, navigation, and dense informational layouts where predictable spacing and open counters support quick scanning. The sturdy, softened geometry also suits product branding, packaging, and signage where a clean, contemporary voice is needed without looking overly formal.
The overall tone is contemporary and matter-of-fact, with a mild friendliness coming from the softened corners and broad, stable shapes. It reads as utilitarian and systematic—well-suited to interfaces and information design—while avoiding the coldness of harsher, purely rectilinear grotesques.
The design appears intended to deliver a highly consistent geometric rhythm built from superellipse forms—balancing crisp structure with softened corners for approachable clarity. It prioritizes straightforward legibility and a modern, system-oriented aesthetic that stays neutral across many applications.
Round characters like O and 0 lean more toward rounded rectangles than perfect circles, reinforcing a consistent geometric theme. Numerals are straightforward and legible, with clear differentiation between similar shapes and a generally compact, sign-like stance.