Sans Normal Argos 10 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Epoca Pro' and 'Impara' by Hoftype, 'Prelo Pro' by Monotype, 'Interval Next' by Mostardesign, 'Agent Sans' by Positype, 'NuOrder' by The Northern Block, and 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: ui, branding, signage, editorial, presentations, neutral, modern, clean, technical, corporate, versatility, legibility, modernization, clarity, system design, geometric, crisp, open, balanced, efficient.
A clean, geometric sans with largely circular bowls and smooth, even curves paired with straight-sided verticals. Stroke endings are mostly flat and unembellished, giving the letters a crisp, engineered feel. Proportions are balanced and consistent across the set, with generous interior counters and clear apertures that keep forms open in text. Numerals are straightforward and legible, matching the same restrained, geometric construction as the letters.
Well suited to interface typography, product and corporate branding, wayfinding, and general-purpose editorial layouts where clarity and a modern, unobtrusive tone are desired. Its open counters and straightforward numerals also make it a solid choice for dashboards, labels, and information-heavy compositions.
The overall tone is neutral and contemporary, with a calm, matter-of-fact voice that reads as modern and reliable rather than expressive. Its disciplined geometry and minimal detailing suggest clarity, efficiency, and a professional, system-like character.
Likely designed as a versatile, contemporary sans that prioritizes clean geometry, consistent rhythm, and dependable readability across headings and text. The restrained construction suggests an aim toward broad utility in modern digital and print environments.
Round characters like O and 0 appear near-circular, while letters such as a, g, and e use simple, compact forms that maintain a consistent rhythm in running text. Uppercase shapes feel stable and signage-friendly, with clear differentiation between similar forms.