Sans Normal Olmob 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Frutiger', 'Neue Frutiger Georgian', 'Neue Frutiger Paneuropean', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype; 'Neue Frutiger World' by Monotype; and 'Core Gothic N', 'Core Sans N', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, modern, friendly, confident, clean, straightforward, impact, clarity, modernity, approachability, geometric, rounded, sturdy, high legibility, even color.
This typeface is a heavy, geometric sans with smooth, rounded curves and largely uniform stroke thickness. Counters are open and generously sized for the weight, helping maintain clarity in dense settings. The forms lean toward simple circular and rectangular construction, with minimal modulation and crisp terminals that read as cleanly cut rather than calligraphic. Proportions feel balanced and contemporary, with broad bowls (notably in O, Q, and e) and compact joins that create an even, solid text color.
It performs best in headlines and short blocks of text where a strong, even presence is desired. The open counters and clean construction also suit UI labels, signage, and packaging, especially when you need high-impact readability at a glance.
The overall tone is modern and approachable, projecting confidence without feeling aggressive. Its rounded geometry and steady rhythm give it a friendly, utilitarian character suited to clear communication and contemporary branding.
The design appears intended to deliver a contemporary, no-nonsense sans with a friendly geometric voice, prioritizing clarity and visual solidity. It emphasizes consistent shapes and spacing to create dependable legibility while keeping a modern, approachable feel.
Uppercase shapes are straightforward and highly simplified, while lowercase forms stay compact and sturdy, reinforcing consistency across mixed-case settings. Numerals appear clear and stable, matching the same geometric logic and weight distribution for cohesive use in interface and display contexts.