Sans Superellipse Ognom 10 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Midnight Sans' by Colophon Foundry, and 'Nimbus Sans L' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, retro, punchy, friendly, quirky, display impact, space saving, retro flavor, friendly tone, rounded corners, blocky, compact, softened, chunky.
A heavy, condensed sans with rounded-rectangle construction and softly blunted corners. Strokes are broadly uniform, with minimal modulation and tightly packed counters that create a dense, poster-like texture. Curves tend to resolve into squarish bowls (notably in C, O, Q, and e), and terminals are flat and squared-off, giving the forms a sturdy, stamped feel. The lowercase follows a single-storey, simplified approach, and the numerals share the same compact, rectangular rhythm, keeping the set visually consistent.
Best suited to headlines, posters, packaging, and bold branding where compact width and strong silhouette help maximize impact. It can also work for signage and attention-grabbing labels, especially when set with generous tracking or ample surrounding whitespace to offset its dense color.
The overall tone is bold and approachable, mixing a retro sign-painting spirit with a cartoonish, good-humored confidence. Its squarish rounds and softened corners feel friendly rather than technical, with an energetic, slightly quirky personality that reads well at a glance.
The design appears intended to deliver maximum punch in limited horizontal space while maintaining a friendly, rounded-rectangular voice. Its simplified, uniform strokes and softened corners suggest a focus on bold display communication with a distinctive retro-leaning shape language.
The condensed proportions and tight internal spaces can make small sizes feel dark and crowded, while larger settings emphasize the distinctive superelliptical geometry. The texture is consistent across caps, lowercase, and figures, producing strong line impact in short phrases.