Sans Superellipse Ogmup 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ciutadella' by Emtype Foundry, 'Organetto' by Latinotype, 'Helvetica Now' by Monotype, 'NeoGram' by The Northern Block, and 'Pulse JP Arabic' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, friendly, chunky, playful, approachable, sturdy, approachability, impact, simplicity, modernity, rounded corners, soft terminals, compact counters, geometric, blocky.
This is a heavy, rounded sans with a superelliptical construction: strokes feel carved from rounded rectangles, with consistently softened corners and largely uniform stroke thickness. Curves and straights meet with smooth, blunted transitions, producing compact counters and broad, stable letterforms. The lowercase shows single-storey shapes (notably a and g) and generally simple, geometric silhouettes; the uppercase is wide-shouldered and solid, with a squarish O/Q family and a short, contained tail on Q. Numerals follow the same rounded, blocky logic, with clear, closed forms and minimal stroke modulation.
Best suited to short-to-medium display settings where bold, friendly impact is desired—headlines, posters, wayfinding/signage, packaging, and logo wordmarks. It can work for emphasis in UI or editorial callouts, but its heavy color and tight counters are most effective when given generous size and breathing room.
The overall tone is warm and casual, combining a toy-like softness with confident weight. It reads as modern and approachable rather than formal, with a cheerful, poster-friendly presence that stays steady and legible at a glance.
The design appears intended to deliver a contemporary, geometric friendliness by pairing very heavy strokes with consistently rounded, superelliptical shaping. It prioritizes immediate recognition and a soft, approachable voice while maintaining sturdy, compact forms for strong visual presence.
The rhythm is dense and even, with little visual sparkle from contrast; instead, personality comes from the rounded-rectangle geometry and the slightly condensed interior spaces. In text, the weight and compact counters create strong color on the page, making line breaks and spacing feel substantial and bold.