Sans Normal Pumoy 3 is a very bold, wide, monoline, upright, normal x-height font visually similar to 'Contempo Gothic' by Arkitype, 'Actay' by Arodora Type, 'Kinetika' by Monotype, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids brands, playful, friendly, chunky, retro, bubbly, approachability, impact, brand voice, playfulness, display clarity, rounded, soft, stout, compact, cartoonish.
A heavy, rounded sans with soft terminals and generously curved corners throughout. Strokes are consistently thick with minimal contrast, producing solid, sticker-like silhouettes and a smooth, even color on the line. Counters tend to be small and circular, and many joins are simplified into broad curves rather than sharp intersections. Proportions feel slightly compact in the lowercase with a sturdy stance, while capitals remain wide and stable, giving the alphabet a buoyant, inflated geometry.
Best suited for display applications where a friendly, high-impact voice is needed—headlines, posters, packaging, and bold branding. It also fits playful editorial callouts, product labels, and logo wordmarks where soft geometry and strong presence are desirable.
The overall tone is warm and approachable, with a bouncy, lighthearted rhythm that reads as fun rather than formal. Its rounded shapes and stout proportions evoke a casual, upbeat sensibility with a mild retro-pop flavor, suitable for friendly messaging and attention-grabbing display lines.
The design appears intended to deliver maximum visual impact with an inviting, rounded character—prioritizing bold readability and a cheerful personality for contemporary branding and playful display typography.
In the sample text, the dense weight and small counters create a strong, bold texture that holds up well at headline sizes but can feel tight in longer passages. Curved letters dominate the texture, and the numerals share the same rounded, sturdy construction, keeping the set visually cohesive.