Sans Normal Arbig 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Archetica' by Almarkha Type, 'Bari Sans' by JCFonts, and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: ui, body text, signage, editorial, branding, clean, neutral, modern, friendly, practical, utility, readability, clarity, versatility, modernity, geometric, rounded, even color, open apertures, plain terminals.
A clean sans with broadly geometric construction and rounded bowls, showing smooth curves and straightforward, mostly vertical terminals. Strokes keep an even color across the alphabet, with generous counters and open apertures that maintain clarity in text. Proportions are balanced and compact, with a consistent rhythm and simple joins that avoid decorative shaping.
This font suits interface labels, product copy, and general-purpose body text where a steady texture and clear shapes matter. It can also work for wayfinding and informational signage, as well as editorial layouts that need a modern, unobtrusive sans. For branding, it supports a straightforward, contemporary voice without calling attention to itself.
The tone is neutral and contemporary, aiming for unobtrusive readability rather than personality-forward display. Its rounded forms and even texture lend a mildly friendly, approachable feel while staying professional and restrained.
The design appears intended as a versatile, all-round sans optimized for everyday readability and a consistent typographic color. Its geometry and restrained detailing suggest an emphasis on clarity, neutrality, and dependable performance across sizes.
The glyphs show clear differentiation in forms like I/l and 0, and the numerals appear sturdy and consistent with the letterforms. Overall spacing looks comfortable, producing a smooth, even line in paragraph-style settings.