Slab Square Impu 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, branding, packaging, western, poster, retro, assertive, playful, impact, nostalgia, distinctiveness, display legibility, slab serifs, rounded slabs, ink traps, notched joins, high impact.
A heavy slab-serif design with broad proportions and a compact, sturdy build. Strokes are strongly weighted with clear, squared-off slab terminals that often read as rounded rectangles, creating a distinctive “cut-out” or layered look in bowls and counters. Several joins and intersections show small notches and stepped details, giving the face a slightly mechanical, stamped character. Curves are full and open, while horizontals feel long and anchoring, producing a steady rhythm and prominent word shapes at display sizes.
Best suited to large-scale applications where its slab terminals and interior cut details can be clearly seen, such as posters, signage, product packaging, and bold brand marks. It can also work for short subheads or pull quotes where a retro, display-forward tone is desired.
The overall tone evokes classic Americana and poster lettering, with a bold, confident presence that feels both nostalgic and attention-grabbing. Its chunky slabs and quirky interior cuts add a touch of playfulness and craft, balancing toughness with friendliness.
The design appears intended to deliver maximum impact with a distinctive slab-serif silhouette, borrowing cues from vintage sign painting and wood-type-inspired display lettering. The added notches and inset-like counters suggest an aim for personality and recognizability rather than neutrality.
The sample text shows strong presence and consistent texture in headlines, with the decorative interior breaks becoming a key identifying feature. The numerals share the same wide, sturdy construction, maintaining the font’s emphatic, sign-like voice across alphanumerics.