Sans Normal Likor 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra, 'NeoGram' by The Northern Block, 'Marble' by URW Type Foundry, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, confident, dynamic, friendly, headline, impact, motion, modernity, approachability, clarity, oblique, geometric, rounded, compact, punchy.
This typeface is a heavy oblique sans with compact proportions and smooth, rounded geometry. Strokes remain largely uniform, giving the letters a solid, poster-like color, while curves are clean and broadly drawn. Terminals tend to be softly finished rather than sharp, and counters are open enough to stay readable despite the weight. The rhythm is forward-leaning and energetic, with slightly condensed letterforms that keep words tight and impactful.
It performs best in headlines, short slogans, posters, and branding where a strong, fast-moving impression is desirable. The bold oblique stance also suits sports and event graphics, as well as packaging and promotional materials that need immediate shelf impact. In longer passages it remains legible, but its dense weight and energetic angle make it most effective at display sizes.
The overall tone is bold and assertive with a contemporary, action-oriented slant. It reads as upbeat and approachable rather than formal, combining strength with a friendly roundness. The italic posture adds motion and urgency, making it feel well suited to energetic messaging.
The design appears intended to deliver maximum visual impact with a modern, forward-leaning voice. By combining uniform, rounded construction with a pronounced oblique angle, it aims to communicate momentum and confidence while staying broadly approachable and easy to read.
Uppercase forms show sturdy, simplified construction with rounded bowls and minimal detail, while lowercase maintains a straightforward, single-storey feel where applicable and a clear, prominent dot on the i/j. Numerals follow the same robust, rounded logic, producing a consistent, high-impact texture in continuous text. Spacing appears tuned for compact setting, reinforcing a dense, headline-friendly word shape.