Sans Normal Ardoy 4 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: ui text, web copy, editorial, presentations, signage, clean, modern, neutral, approachable, technical, clarity, versatility, systematic design, modernity, open apertures, round forms, straight terminals, generous spacing, even rhythm.
A clean, rounded sans with even stroke weight and smooth, circular bowls. Forms favor simple geometry with straight, unadorned terminals and gently curved joins, creating a consistent, quiet texture. Counters are open and legible, and spacing feels generous, giving the face an airy, uncluttered rhythm in both display and text settings.
This font suits interface and product typography where clarity and steady rhythm are priorities, as well as web and editorial layouts that need a calm, contemporary sans. Its open shapes and consistent construction also make it a solid choice for presentations, infographics, and straightforward signage.
The overall tone is modern and neutral, with an approachable clarity rather than overt personality. Its geometry and restraint suggest a practical, contemporary voice that reads as trustworthy and straightforward.
The design appears intended as a general-purpose, geometric-leaning sans that prioritizes neutrality, legibility, and a cohesive system across letters and numerals. Its restrained detailing and consistent curves suggest it was built to perform reliably across a range of sizes and contexts without drawing attention to itself.
Round characters like C, O, and Q emphasize near-circular construction, while diagonals in K, V, W, X, and Y stay crisp and clean. Numerals follow the same simple, geometric logic, supporting a consistent look across mixed alphanumeric content.