Sans Other Abmuv 10 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Melons' by Abo Daniel, 'Gonero' by Artisan Studio, 'Dreambox' by Bale Type, 'Rhea' by Dominik Krotscheck, and 'Klik' by Fenotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, retro, punchy, friendly, chunky, impact, distinctiveness, approachability, retro flavor, display focus, rounded, wedge-cut, soft corners, compact, quirky.
A compact, heavy sans with softly rounded outer corners and frequent wedge-like cut terminals that create a subtly chiseled silhouette. Strokes are consistently thick with minimal modulation, producing dense, dark letterforms and strong row-to-row rhythm. Counters are small and often rounded-rectangular, and several joins and terminals show slight angled shaping that adds texture without feeling decorative. The overall build is tight and sturdy, balancing squareness with gentle curvature for a distinctive, poster-ready presence.
Best suited for headlines and short display copy where its heavy color and distinctive terminal shaping can be appreciated. It works well for branding, packaging, and signage that aims for a friendly, retro-leaning impact. For longer text, more generous sizing and spacing will help preserve clarity as counters are tight.
The face reads as upbeat and slightly retro, with a toy-like friendliness that stays bold and confident. Its chunky forms and quirky terminal cuts give it a hand-made, display-driven personality suited to energetic messaging rather than formal editorial tone.
The design appears intended to deliver maximum visual punch in a compact footprint, while adding character through angled, wedge-like terminal cuts and softened corners. It aims for a memorable, approachable display voice that stands apart from plain geometric or grotesque sans styles.
The wedge-cut terminals and compact counters create a pronounced “ink trap”-like texture at large sizes, while the dense fill can make interior space close up in smaller settings. Numerals match the same stout, rounded-rectangular construction and feel cohesive with the letters.