Sans Superellipse Otkub 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Sanuk' by FontFont, 'Glober' by Fontfabric, 'Salda' by Hurufatfont, and 'Dalle' by Stawix (names referenced only for comparison).
Keywords: headlines, branding, packaging, signage, ui labels, friendly, modern, confident, clean, approachable, approachability, modernization, impact, clarity, brand voice, rounded, soft corners, geometric, chunky, compact counters.
A rounded geometric sans with broad, superellipse-like curves and softened corners throughout. Strokes are heavy and even, producing compact internal counters and a sturdy silhouette, especially in round letters like O, C, and e. Curves join stems with smooth transitions rather than sharp terminals, while straight-sided forms (E, F, H, N) keep a firm, rectilinear structure. Lowercase shapes lean toward simple, single-storey constructions (notably a and g), reinforcing a clean, contemporary rhythm with a slightly playful roundness.
This font is well suited to headlines, logos, and brand systems that want a modern, approachable voice. The heavy, rounded forms also work well for packaging and signage where strong silhouettes matter. In interfaces, it fits best in short labels, navigation, and callouts where clarity and personality are needed more than long-form reading.
The overall tone is friendly and modern, with a confident, no-nonsense solidity. Its rounded geometry reads as approachable and contemporary rather than formal, lending a mildly playful feel without becoming quirky or decorative.
The design intent appears to be a contemporary geometric sans that balances strict structure with soft, rounded forms. It prioritizes strong presence and clear shapes, aiming for friendly impact in display and brand-forward contexts.
Capitals appear tall and authoritative, while the lowercase maintains a steady, readable cadence with rounded bowls and short, sturdy terminals. Numerals share the same rounded-rectangle logic, giving digits a cohesive, sign-like clarity at larger sizes.