Sans Normal Lumev 6 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Duplet Open' by Indian Type Foundry, 'Avenir Next Cyrillic' by Linotype, and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, friendly, punchy, modern, impact, motion, approachability, modernity, display, rounded, bulky, soft corners, forward-leaning, compact.
A heavy, forward-slanted sans with rounded construction and compact counters. Strokes are thick and even, with softly flattened terminals and gently squared curves that keep forms sturdy rather than delicate. The uppercase is broad-shouldered and geometric, while the lowercase stays simple and open, with single-storey shapes and a prominent, circular dot on the i/j. Numerals follow the same robust, rounded logic, reading clearly with minimal nuance and an overall compact rhythm.
Best suited to headlines, posters, and brand marks where bold presence and motion are desired. It works well for sports and lifestyle identities, energetic packaging, short UI or signage callouts, and any application that benefits from a compact, high-impact typographic voice.
The overall tone is assertive and high-energy, with a friendly, approachable softness coming from the rounded shapes. The slant adds motion and urgency, making the face feel sporty and contemporary rather than formal or editorial.
The design appears intended as a modern, display-forward italic sans that maximizes impact through thick, rounded geometry and a sense of movement. It aims for immediate legibility and a confident, upbeat character in large sizes.
Spacing appears tuned for impactful display: letters sit tightly as a blocky, cohesive texture, and the thick strokes produce strong color even at moderate sizes. Curves (O, C, G, S) stay smooth and full, while diagonals (A, V, W, X, Y) emphasize a dynamic, forward drive.