Sans Normal Pariw 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Polaris' by AVP, 'Innova' by Durotype, 'FF Nort' by FontFont, 'Core Sans A' and 'Core Sans AR' by S-Core, and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui labels, friendly, modern, confident, approachable, energetic, display impact, approachability, clarity, modern branding, rounded, geometric, soft corners, sturdy, clean.
A heavy, rounded sans with smooth, geometric construction and softly squared terminals. Curves are generous and consistent, with broadly circular bowls and a compact, sturdy feel. Counters stay fairly open for the weight, while joins and curves are simplified and uniform, giving the letters a clean, contemporary rhythm. Numerals match the letterforms with rounded shapes and stable, blocky proportions that read clearly at display sizes.
This style works best for branding, headlines, posters, and packaging where a strong, friendly voice is needed. It can also suit UI labels, buttons, and short blocks of text when you want a bold, rounded look with clear shapes and consistent rhythm.
The overall tone is friendly and straightforward, combining a modern, no-nonsense presence with soft, welcoming edges. It feels confident and upbeat rather than formal, making it suitable for branding that wants to appear approachable and contemporary.
The design appears intended to deliver a contemporary, highly legible display sans with a softened geometric character—aimed at creating a strong visual impact while maintaining an approachable, everyday tone.
Round forms like O/C/G and the lowercase bowls lean toward near-circular geometry, while straight strokes tend to end in subtly softened corners rather than sharp cuts. The punctuation and dots appear robust and visually prominent, reinforcing the font’s strong graphic color in text settings.