Sans Normal Ipmih 2 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Muller Next' by Fontfabric, 'Allotrope' by Kostic, 'Taz' by LucasFonts, 'American Auto' by Miller Type Foundry, and 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids branding, logos, playful, chunky, friendly, retro, cartoonish, attention grabbing, friendly tone, handmade feel, retro display, rounded, soft corners, bouncy, blobby, irregular.
A heavy, rounded sans with compact counters, soft corners, and a subtly uneven, hand-cut edge quality that gives the silhouettes a lively wobble. Curves dominate the construction, with slightly pinched joins and occasional asymmetry that keeps stems and bowls from feeling mechanically perfect. Lowercase forms are large relative to capitals, and punctuation and numerals follow the same chunky, simplified modeling for consistent color in text.
Best suited to short, high-impact copy such as posters, titles, product packaging, and branding where a bold, friendly voice is desired. It can work for brief callouts or signage, but the tight counters and heavy color make it less ideal for long passages or small-size UI text.
The overall tone is upbeat and approachable, with a whimsical, comic feel that reads as casual rather than corporate. Its slightly irregular shapes add warmth and personality, leaning toward a retro display sensibility suited to fun, informal messaging.
Designed to deliver maximum impact with a friendly, informal personality, combining rounded geometry with a lightly roughened, hand-made rhythm. The goal appears to be a big, attention-grabbing display face that still feels approachable and fun.
The dense letterforms and small apertures create strong visual mass, so spacing and line length become important for maintaining clarity. The design’s intentionally imperfect contours suggest a handcrafted influence, making it most effective at larger sizes where the quirky detailing reads as character instead of noise.