Sans Normal Ipmos 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Matt' by Fontfabric, 'Croma Sans' by Hoftype, 'Mohr' by Latinotype, 'Mundo Sans' by Monotype, 'Boldstrom' by Sharkshock, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids branding, stickers, playful, chunky, friendly, handmade, retro, playful display, hand-cut texture, friendly impact, retro charm, rounded, blobby, soft, irregular, cartoonish.
A heavy, rounded sans with compact counters and softly inflated strokes. The letterforms lean on broad, simple geometry, but edges are subtly irregular, giving a cutout/hand-rendered feel rather than crisp mechanical precision. Curves are generous and terminals are blunt, producing a dense silhouette and strong color on the page. Spacing reads slightly loose and the widths vary across glyphs, creating a lively, uneven rhythm in text.
Best suited to short, high-impact copy such as headlines, posters, packaging, and playful branding where the bold, rounded forms can read large. It works well for children’s materials, casual retail signage, and upbeat social graphics where personality is more important than typographic neutrality.
The overall tone is cheerful and informal, with a tactile, handmade character. Its chunky shapes and gentle wobble feel approachable and comedic, evoking playful retro display typography suitable for lighthearted messaging.
The design appears intended as a personable, display-forward sans that combines rounded, geometric construction with intentional irregularity to feel hand-cut and approachable. It prioritizes strong silhouette and charm over strict consistency, aiming for warmth and visual fun in prominent text.
In the sample text, the texture created by the irregular outlines becomes a defining feature: it adds personality at display sizes while reducing crispness in smaller settings. The numerals match the same inflated, simplified construction and maintain the bold, friendly presence of the alphabet.