Sans Superellipse Horud 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Expedition' by Aerotype, 'Stallman' and 'Stallman Round' by Par Défaut, and 'Quayzaar' by Test Pilot Collective (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, techno, retro, industrial, game, futuristic, impact, tech aesthetic, display clarity, modular system, squared, rounded, blocky, geometric, modular.
A heavy geometric sans built from rounded-rectangle and superellipse forms, with broad proportions and a compact, solid silhouette. Corners are consistently softened while terminals stay mostly flat, producing a squared-yet-friendly feel. Counters are small and often rectangular, with uniform stroke weight and minimal internal modulation. Overall spacing and shapes create a modular rhythm suited to bold settings, with simplified joins and sturdy curves that keep forms crisp at display sizes.
Best suited for headlines, posters, logos, and branding where strong presence and a geometric, tech-leaning personality are desired. It also works well for product packaging, UI titling, and signage-style applications that benefit from bold, modular letterforms rather than text-centric nuance.
The tone is distinctly techno and retro-futurist, evoking arcade interfaces, industrial labeling, and sci‑fi UI typography. Its blocky geometry reads confident and mechanical, while the rounded corners keep the voice approachable rather than aggressive.
The design appears intended to deliver maximum impact through simple, repeatable geometry: rounded-square construction, consistent weight, and compact counters that keep the style coherent across letters and numerals. It prioritizes a contemporary display voice with clear, industrial structure and a playful retro edge.
Letterforms favor squared construction across both uppercase and lowercase, and the figures echo the same rounded-rect counter language for a cohesive set. The strong ink coverage and tight counters suggest it will appear darker in longer lines, especially at smaller sizes or on low-contrast backgrounds.