Sans Normal Logur 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bio Sans', 'Bio Sans Soft', and 'Compasse' by Dharma Type; 'Otoiwo Grotesk' by Pepper Type; and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, sportswear, sporty, punchy, friendly, confident, modern, impact, motion, display, brand mark, attention, rounded, oblique, geometric, compact, soft corners.
A heavy, oblique sans with rounded geometry and compact, muscular forms. Strokes are uniform and dense, with smooth curves and softly squared terminals that keep counters open despite the weight. The slant is consistent across uppercase, lowercase, and figures, producing a forward-leaning rhythm and a strong left-to-right motion. Overall spacing feels tight and efficient, with broad, stable bowls and sturdy joins that read clearly at display sizes.
Best suited for headlines, posters, packaging callouts, and brand marks where strong presence and speed-driven emphasis are desired. It can also work well for sports and fitness branding, event graphics, and digital hero text where bold, slanted forms help create immediacy and motion.
The font projects an energetic, sporty voice—bold and assertive without feeling harsh. Its rounded construction and steady oblique angle add approachability, making it feel contemporary and action-oriented rather than formal. The overall tone suits messaging that needs momentum, confidence, and impact.
The design appears intended as a high-impact oblique display sans: a compact, rounded construction that stays readable at large sizes while conveying energy and modern confidence. The consistent slant and simplified shapes suggest a focus on quick recognition and strong graphic silhouettes.
Uppercase shapes look wide and blocky with generous internal curves, while lowercase forms remain compact and sturdy, reinforcing a consistent, logo-friendly silhouette. Numerals are bold and highly legible, with simple, streamlined construction that matches the rest of the set.