Serif Other Etma 6 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, magazine, packaging, editorial, fashion, dramatic, refined, avant-garde, display impact, editorial tone, carved effect, brand signature, forward motion, chiseled, wedge serif, incised, angular, flared.
A slanted serif design with sharp, incised-looking construction and flared wedge terminals. Strokes feel cut rather than drawn, with frequent triangular notches and tapered entry/exit points that create a carved, high-impact silhouette. Curves are tightened and often interrupted by pointed joins (notably in bowls and diagonals), while counters remain fairly open for the style. Capitals read tall and assertive, and the overall rhythm alternates between broad, dark strokes and crisp cut-ins that add texture without relying on extreme contrast.
Best suited for display typography where its carved wedges and italic energy can be appreciated—magazine headlines, fashion and beauty branding, event posters, packaging, and short editorial callouts. It can work for brief subheads or pull quotes, but the pronounced cut-in detailing is most effective at larger sizes.
The font conveys a glossy, editorial confidence—dramatic and stylish with a slightly aggressive, blade-cut elegance. It feels modern and fashion-forward while nodding to engraved or chiseled letterforms, giving text a premium, poster-like presence.
The design appears intended to merge a classic serif foundation with an incised, sculptural treatment, producing a distinctive signature look that stands out in branding and editorial contexts. Its consistent wedge-terminal logic and directional slant suggest a focus on creating motion and drama while keeping letterforms structured and legible for display use.
Across letters and numerals, the recurring motif is the triangular incision: small cutaways at joins, sharp beak-like terminals, and wedge serifs that emphasize directionality. The italic angle and pointed detailing create a lively, forward motion that becomes especially pronounced in dense settings.