Serif Other Emgi 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine titles, branding, packaging, editorial, fashion, dramatic, refined, theatrical, distinctive texture, editorial voice, modern classic, brand impact, decorative serif, triangular cuts, ink-trap feel, wedge terminals, sharp joins, scalloped bowls.
A stylized serif display face built from sturdy, fairly even strokes that are repeatedly interrupted by sharp, triangular cut-ins. Serifs and terminals tend toward wedge-like points, while many joins and bowls show deliberate notches that create a carved, stencil-adjacent rhythm without fully breaking the letters apart. The outlines are smooth and confident, with a mix of crisp straight segments and rounded counters; several curves read as slightly pinched or scalloped where the cut-ins occur. Uppercase forms feel tall and stately, while the lowercase keeps a moderate x-height and uses similarly sculpted detailing, producing a consistent, chiseled texture across text.
Best suited to display roles such as headlines, magazine and book covers, posters, event titling, and brand marks where its distinctive carved details can be appreciated. It can also work for short subheads or pull quotes when set with generous size and spacing to preserve clarity.
The font conveys a high-fashion, editorial tone with a dramatic, slightly mischievous edge. Its repeated incisions give it a crafted, bespoke character—somewhere between classic elegance and modern graphic art—well suited to attention-grabbing typography.
The design appears intended to reinterpret a traditional serif silhouette through repeated angular incisions, adding a decorative, contemporary signature while retaining recognizable letterforms. The goal reads as creating an elegant display face with a memorable texture that stands out in branding and editorial contexts.
The cut-in motif is pervasive across letters and numerals, creating strong patterning in words; this can add sophistication at large sizes but increases visual noise at smaller settings. Numerals inherit the same carved terminals and notched curves, helping headings and dates match the overall voice.