Slab Contrasted Amvi 13 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Dean Slab' by Blaze Type, 'Miura Slab' by DSType, and 'Polyphonic' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, signage, logotypes, packaging, western, poster, collegiate, retro, friendly, impact, nostalgia, bold branding, display readability, slab serif, bracketed, rounded, blocky, soft corners.
A heavy, blocky slab serif with broad proportions and a strongly grounded stance. The serifs are thick and rectangular with subtle bracketing, and many terminals end in squared-off shapes that read slightly softened rather than sharp. Counters are compact and rounded, producing dark, dense text color and a sturdy rhythm. Curved letters (C, G, O, S) are built from wide bowls with firm vertical stress, while joins and arms stay chunky and simplified, prioritizing impact over delicacy.
Best suited to headlines, posters, and short bursts of copy where maximum impact is needed. It performs well for branding, labels, packaging, and signage—especially projects aiming for a retro, western, or collegiate mood. For body copy, it’s most effective in large sizes or as a strong typographic accent.
The overall tone feels bold and extroverted, with a classic Americana and varsity-meets-western flavor. Its chunky slabs and rounded interiors give it a friendly, approachable toughness—confident and a bit nostalgic, like signage or headlines from mid-century print and storefront lettering.
The design appears intended to deliver high-impact display typography with a traditional slab-serif structure, combining chunky serifs and wide proportions for instant legibility at a distance. The softened shapes and rounded counters suggest an aim for approachability, balancing ruggedness with a friendly, vintage-leaning character.
The lowercase shows single-story forms (notably the a and g) that reinforce an informal, display-led voice. Numerals are wide and weighty with strong horizontals and clear silhouettes, matching the uppercase’s poster-like presence. In running text the heavy density and tight counters make it most comfortable at larger sizes where the slab details and rounded bowls can breathe.