Sans Normal Alnur 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Fact' by ParaType and 'Neue Reman Gt' by Propertype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, app ui, modern, friendly, confident, clean, tech, impact, clarity, approachability, modernity, rounded, geometric, open apertures, even rhythm, smooth curves.
A broad, heavy sans with rounded, geometric construction and very even stroke weight. Curves are clean and nearly circular, while straight strokes are firm and square-ended, creating a crisp, contemporary texture. Counters are generous and apertures stay fairly open, helping maintain clarity at large and medium sizes. The overall spacing and proportions produce a steady, blocky rhythm with strong presence in headlines.
This style suits bold headlines, identity systems, and poster typography where a solid, contemporary voice is needed. It also works well for signage and large UI labels where open counters and uncomplicated forms support quick recognition.
The tone reads modern and approachable, balancing friendliness from the rounded shapes with confidence from the substantial weight. It feels straightforward and contemporary, with a tech-leaning cleanliness that avoids sounding cold or formal.
The design appears intended to deliver a strong, modern sans voice with friendly geometry and high visual impact. Its consistent stroke behavior and broad proportions suggest a focus on clarity and presence in display-forward settings.
Round forms like O, Q, and 8 appear especially smooth and uniform, contributing to a cohesive geometric feel. The lowercase shows simple, single-story shapes for a and g, reinforcing an accessible, contemporary voice.