Sans Normal Okran 12 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, ui labels, friendly, confident, modern, clean, approachable, approachability, clarity, impact, modern branding, geometric, rounded, compact apertures, generous counters, smooth curves.
A heavy, rounded sans with smooth, geometric construction and a steady, even stroke texture. Curves are full and circular (notably in O, C, and lower-case bowls), while straight strokes stay clean and vertical, giving the design a stable, contemporary rhythm. Terminals are largely blunt with softened corners, and joins are sturdy, producing dark, consistent letterforms with generous internal counters. Spacing appears open enough to keep the dense weight readable in words, with a straightforward, no-nonsense silhouette across caps, lowercase, and numerals.
This font is well-suited to headlines and prominent short text where a strong, friendly presence is desired. It can work effectively in branding and packaging, as well as in UI labels and navigation where sturdy shapes and clear silhouettes help maintain legibility at medium-to-large sizes.
The overall tone is friendly and confident, combining a modern, utilitarian clarity with a warm, rounded voice. It feels approachable rather than technical, making it suitable for messaging that aims to be clear, upbeat, and direct.
The design appears intended to deliver a contemporary, approachable sans voice with strong visual impact and straightforward readability. Its rounded geometry and consistent stroke behavior suggest a focus on clarity, simplicity, and a friendly brand-forward character.
The lowercase shows simple, single-storey constructions (for example a and g) and rounded shoulders that emphasize softness over sharpness. Numerals match the letterforms in weight and curvature, maintaining a cohesive texture in mixed alphanumeric settings.